Built for behaviour. Designed for impact.
What exactly is Behavonomics?
In a nutshell, Behavonomics combines the most effective insights from Behavioural Economics 'how we make decisions', Neuroeconomics 'the neuroscience around why we make them', and Behavioural Strategy 'how to mould these behaviours toward desired outcomes'. It cuts through the noise by distilling these cross-disciplinary perspectives into a digestible, accessible, and most importantly, actionable format.This makes it more of an action-based framework than another theoretical model (Thank God!)
Why Should You Care?
Have you ever wondered why we keep buying things we don’t really need? Why our brains fall for the same cognitive traps again and again? Or how huge organisations with nearly unlimited resources still manage to sleepwalk past game-changing innovations?We wonder too. Obsessively, in fact.But chasing these answers can lead you down a rabbit hole of dense academic journals, abstract equations, and case studies that raise more questions than answers. Then comes the real challenge: connecting the dots, extracting a cohesive strategy, and making it all make sense in the heat of battle.And just to keep things interesting, you’ll need to stay on top of developments across half a dozen disciplines.We find this stuff fascinating… but we’re guessing you have more productive uses for your time.That’s where the Behavonomics framework comes in.
Not just another behavioural theory.
While most models fall apart when people don’t behave the way they’re supposed to, Behavonomics was built for that exact reality. It works in line with (and occasionally exploits) our cognitive biases, neurological tendencies, and behavioural patterns to create targeted, real-world interventions that succeed precisely because of human nature, not despite it.Slightly Machiavellian? Perhaps. But it was built from the ground up for effectiveness, not academic musings. Just keep your moral compass intact…what goes around comes around!So, whether you're navigating tricky personal decisions, tough business challenges, sensitive organisational change, or potentially unpopular policy initiatives, Behavonomics gives you tools you can apply even in the most unforgiving environments.
What if irrationality was your biggest advantage?
We know human behaviour can be irrational, but how can you leverage this?Get practical, thought-provoking, and often refreshingly unconventional takes you won’t find published anywhere else.Think real-world behavioural strategies, powerful cognitive shortcuts, case studies worth stealing, and frameworks built for action, not just theory.We never spam or sell your data to third parties. And if you change your mind, you can unsubscribe anytime (but you probably won’t want to.)
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