Turning Behavioural Insight into Strategic Impact
What is Behavonomics?
Behavonomics is an action-based framework and emerging discipline at the intersection of behavioural science and strategy.It draws from Behavioural Economics (how we make decisions), Neuroeconomics (the neuroscience behind why), and Behavioural Strategy (how to shape those behaviours toward desired outcomes). Key elements from each approach are then systematically analysed and refined into actionable solutions that bridge the gap between theory and real-world application.
Why Should You Care?
Have you ever wondered why customers don't behave as your research predicted? Why perfectly logical initiatives fail to change behaviour? Or why some organisations consistently outperform their competitors despite having identical resources and market conditions?These are exactly the questions that drive behavioural science. But chasing these answers can lead down a rabbit hole of dense academic journals, abstract equations, and case studies that raise more questions than answers. Then comes the real challenge: connecting the dots and extracting actionable strategies from all the complexity.While the theory provides valuable insights, there's a critical gap between understanding human behaviour and creating strategies that succeed in real-world implementation.That’s where Behavonomics comes in.
What makes Behavonomics effective?
While most approaches fall apart when people don't behave as predicted, Behavonomics was built for that exact reality. It works with (and occasionally exploits) our cognitive biases, neurological tendencies, and behavioural patterns to create interventions that succeed precisely because of human nature, not despite it.Slightly Machiavellian? Perhaps. But it was built from the ground up for effectiveness, not theoretical debate. Just keep your moral compass intact…what goes around comes around!
Who is Behavonomics for?
For the entrepreneur who can't understand why customers choose inferior alternatives. For the marketer watching qualified leads choose 'maybe later' over 'count me in.' For the product manager whose best features remain unused.For the finance professional watching clients actively choose worse futures. For the policy maker whose evidence-based programmes fail in practice. For the consultant whose brilliant recommendations die in implementation. For anyone who's learnt that better doesn't always win.So basically everyone? Pretty much. Which is precisely the point.
What if irrationality was your secret weapon?
We know human behaviour can be irrational, but how can you leverage this?Get practical, thought-provoking, and often refreshingly unconventional takes you won't find published anywhere else.Think real-world behavioural strategies, powerful cognitive shortcuts, case studies worth stealing, and frameworks built for action, not theory.We never spam or sell your data to third parties. And if you change your mind, you can unsubscribe anytime (but you probably won't want to.)
© 2024 Behavonomics™. All rights reserved.
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Partnership & Collaboration
Behavonomics is an open framework and emerging discipline. The term was coined by behavioural strategist Tim Adedeji to describe this new discipline at the intersection of behavioural science and strategy.Collaboration and contributions are actively encouraged to advance Behavonomics as an emerging discipline. Practitioners are welcome to use and adapt these ideas in their own work, with attribution.Attribution requirements:
Professional use: link to https://behavonomics.com when mentioning Behavonomics.
Academic use: cite as "Behavonomics framework (Adedeji, 2024)".Commercial use of the Behavonomics name in product titles, course names, or certifications requires permission.Contact us for partnership opportunities, research collaboration, or speaking enquiries:
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